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5 things you need to structure your sales engineering team

The investment in training and complex problem to recruit the best sales engineers (SEs) means that deploying these critical resources to the field needs careful attention.  What are the first questions you must ask to ensure the SEs are used to win the most important deals and you maintain the return on investment? What is … Continue reading 5 things you need to structure your sales engineering team

Pre-Sales Engineering: secrets from the Internet of Things

The #IoT bubble, with all its hype and expectation, is an opportunity for the pre-sales engineer (#salesengineering ) to develop new skills, find new challenges and opportunities to learn. It presents a rare occasion to enter a new market. I am fortunate to be at the leading #LPWAN solution provider and have experienced this excitement first hand … Continue reading Pre-Sales Engineering: secrets from the Internet of Things

5 must-haves for success in Pre-Sales Engineering

The pre-sales engineer, SE, role seems to sit in the center of the sales activities of many businesses. But what makes them successful?  Much of their success is built on knowledge. Knowledge of their solutions, its features, functionality, benefits, use cases and competitive advantages to name only a few. Let's find out what are the 5 must haves … Continue reading 5 must-haves for success in Pre-Sales Engineering